App Store Optimization (ASO) Tips & Tricks for 2022
on your chosen app store, such as the Apple iOS App Store or Google Play Android store. ASO for App Store Optimization is
about optimizing your app listing to rank higher in app store search results and increase downloads.
ASO is a way to optimize a mobile app to increase its visibility and status in app stores, especially Google Play and App
Store. ASO includes optimizing app titles, app and descriptions, keywords, and images to improve their placement in app store
search results.
The Google Play Store and other Android app stores use app descriptions as the primary source of keywords and index them to
improve search rankings. Your app description is also your opportunity to include some keywords your audience will be looking
for in their searches.
Do not use keywords that are not related to your application, this will lower your ranking. It's also important to make sure
your pages are keyword optimized so your app can rank higher in search results.
You will need to identify which keywords your potential customers are searching for, and ideally, the keywords used by your
main competitors. Think about the different keywords a user might enter when searching for your app. In the UK, US and
Australia, they may not be the same.
If your app does something completely different from the top apps for every keyword, you may not get all the engagement you
need. It's also helpful to look at which apps are best for each keyword to get an idea of what people are looking for when
searching for that term.
Your app will rank in search results based on the relevance of the keyword to the search term. The more optimized your list
is, the more likely your app will appear in the app store search results for the right keywords and be discovered by new
potential customers.
Also, app listings should be optimized for relevant keywords. In addition to keywords, it’s also important to optimize your
app’s product page or app listing. App store optimization also requires a rigorous understanding of your target customer
base, including the keywords your potential customers use to find apps similar to yours.
If you want your apps to rank high in search results and be easily found by your target audience, you need to use app store
optimization as part of your marketing strategy. In the same way that internet marketers use search engine optimization or
SEO to get their web pages to rank high in Google Play search results, app developers must use store optimization or ASO
techniques to get their app to the top of the app store. searching results.
optimizing a game or app to maximize its visibility in the app stores using Search (when users search) and Explore (when
users browse) to increase traffic per card and increase conversion rate for maximum organic downloads. volume.
You can even use the same SEO and ASO tools to research keywords, analyze your competitors, and optimize your app store
listings. There are many different tools you can use to research ASO related keywords to optimize your app store. Keyword
research is the key to optimizing your app store as it helps you identify keywords that your potential customers might use
when searching for apps similar to yours.
From an app store conversion rate optimization perspective, it’s critical to monitor your competitors’ creative app store
strategies to understand what users are most likely to see when looking for an app to install. To optimize, you need to
understand the important ranking factors in the app store, namely the app's name, title, description, ratings and reviews,
updates, and price. Over 50% of users make choices based on first impressions; therefore, app titles, app descriptions,
screenshots, etc. should be regularly optimized.
The most important elements to consider in ASO are optimizing descriptions, titles, and keywords used in your app, as well as
optimizing app icons and screenshots. For example, according to a study by Fiksu, including selected keywords in an app's
title and description can boost rankings by 80-100 positions and 10-20 positions, respectively. In fact, including a keyword
or two in your app title can boost your rankings by at least 10% compared to not using it.
Then, wherever possible, build these keywords into your app's metadata and visual assets. Use words related to your app in
app names that are easy to read, simple, and unique. Not only does the app description let potential users know about your
app, but it's also the best place to add app keywords.
Your keyword optimization will differ depending on where you publish your app. Keywords with high traffic and few or moderate
applications will be the best for your ASO. High traffic keywords used by a small number of applications are the best choice.
In ASO, well-chosen keywords ensure that your application is indexed as a search result for people who are looking for a
particular type of application. Not only do you track keywords, but you also analyze and provide customized recommendations
for higher-level applications.
Be careful not to overdo it: keyword stuffing will penalize your app (just like website keyword stuffing penalizes your
website on Google Play), causing your rankings to drop. Without proper keyword optimization, you'll waste time looking for
false positive install click statistics that won't help you improve your conversion rate. If your App Store page is not
attractive, engaging or keyword optimized, you could lose all your traffic in seconds.
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